Description Job Title: Area Sales Manager (Midlands/North) Location: North & North-West Wales Salary: £45,000 - £50,000 per annum + car + bonus A leading supplier in the industrial paint equipment, tools, and automotive supplies sector is seeking an ambitious and experienced Area Sales Manager to oversee sales operations in North and North-West Wales. This is a fantastic opportunity for a motivated individual to drive business growth and manage key accounts in a well-established company. Key Responsibilities: * Customer Visits (Monday to Thursday): * Conduct 6-7 visits to existing customers daily to maintain relationships and maximise sales opportunities. * Identify and engage with 3-4 new potential clients each day, with the aim of generating quotes and building new business. * Key Account Management: * Meet with 2 key accounts per day, ensuring that the top 20% of customers by spend are visited once a month. * Ensure all key account visits are pre-planned and scheduled for maximum effectiveness. * New Business Development: * Target distributors such as industrial paint suppliers, tool shops, and car parts factors. * Seek out end-user opportunities such as industrial paint finishing facilities and automotive body shops. * Sales Administration: * Input meeting notes into Pipedrive immediately after appointments and log completed activities. * Forward confirmed orders and quotes to the internal team for processing. * Apply flexible pricing strategies, ensuring a minimum of 30% gross profit. Requirements * A proven track record as an Area Sales Manager/Field Sales, preferably in industrial tools, paint equipment, or automotive supplies. * Account management experience maximising sales opportunities * Strong organisational skills with the ability to manage a target of 10 face-to-face meetings per day. * Excellent communication and relationship-building skills. * Familiarity with CRM systems such as Pipedrive. * Full UK driving licence Benefits * A competitive salary of £45,000 - £50,000 per annum plus car and performance-related bonus. * The opportunity to work with a supportive team, driving revenue in a growing territory. * Full training and ongoing support to ensure success in the role. This is a great opportunity for a results-oriented sales professional looking to make an impact and grow within a dynamic company. If you're ready for the next step in your career, we want to hear from you