Area Sales Manager. Heavy plant Equipment Basic Circa £40K, OTE £200K a year, 47.5 hours a week- 08:00-18:00. Benefits of the Area Sales Manager position Enhanced Maternity and Paternity pay policies, 20 days of annual leave per year plus Bank Holidays and extra day off for your birthday, Access to the company wellness programme and Employee Assistance Programme, Four times death in service benefit. Location/Territory: Wales, West Midlands, Shropshire, Warwickshire, Greater London, Hertfordshire, Berkshire, Oxfordshire We are seeking a dynamic Area Sales Manager with a strong background in heavy plant equipment to join a fast-growing and ambitious business. This field-based role focuses on driving sales of products such as dumper trucks and telehandlers, while maintaining and expanding key customer relationships across a well-established region. You will be responsible for developing new business while also nurturing a strong portfolio of existing accounts. The ideal candidate will have a proven track record within the plant or construction machinery sector. Duties of the Area Sales Manager position: Drive growth through networking, referrals, and proactive prospecting Secure new business and upsell on parts, service, and aftersales support Prepare and follow up on quotes, managing the full cycle from enquiry to close Monitor orders and escalate any issues to minimise financial risk Collaborate with suppliers and internal teams to ensure accurate, timely delivery Maintain excellent CRM records and ensure strong communication with all stakeholders Deliver occasional on-site product demonstrations to support deal closures Take full ownership of the customer experience and any issues, ensuring solutions are delivered swiftly and professionally Benefits Enhanced Maternity & Paternity Pay 20 Days Annual Leave + Bank Holidays + Birthday Off Employee Wellness & Assistance Programmes 4x Death in Service CoverIf you would like a private chat about the Area Sales Manager role please contact Tony Gallagher at E3 Recruitment