Sales Manager – Automotive Franchise Salary: Up to £65,000 per year + Company Car + Excellent Benefits Location: Bolton | Full-Time | Permanent An exciting opportunity has arisen for an experienced and motivated Sales Manager to lead the sales operations of a modern and dynamic dealership in Bolton. Following significant investment in a state-of-the-art showroom, we are seeking a results-driven individual to manage and grow a multi-brand franchise alongside a thriving Used Car Sales division. This role is ideal for someone ready to take on a high-profile leadership position and drive performance across both new and used vehicle sales. Key Responsibilities Drive new car sales activity, maximising performance and profitability Achieve and exceed manufacturer targets and bonus objectives Become an expert in brand offers, programmes, and sales incentives Coach your team and ensure the sales process is consistently followed Manage brand performance and bonus tracking Develop and implement local marketing strategies Conduct monthly performance reviews and daily 1-2-1 coaching sessions Monitor and improve enquiry-to-sale conversion rates Meet or exceed used car KPIs and objectives Maintain customer satisfaction scores above national benchmarks Collaborate across departments to build a strong, performance-led culture What We’re Looking For Proven success in franchise car sales management Experience with new vehicle programmes and manufacturer targets Strong understanding of online enquiry tools and digital sales platforms Hands-on, motivational leadership style Solid grasp of sales KPIs and financial procedures Excellent communication, coaching, and people-management skills A proactive, confident, and results-focused mindset What’s in It for You Up to £65,000 per year (including OTE) Company car 22 days holiday plus bank holidays Birthday half-day off, plus birthday and Christmas gifts Pension scheme, death in service benefit, and long-service recognition Attractive staff discounts across departments for you and your family If you're ready to lead from the front and take your sales management career to the next level in a fast-paced, high-reward environment—we’d love to hear from you