Role Overview:The Sales Manager is responsible for driving profitability, managing stock, ensuring excellent customer satisfaction, and leading a high-performing sales team. This role requires strategic planning, strong leadership, and effective communication to achieve sales targets and uphold company standards. Key Responsibilities:Sales & Profitability: Work closely with the Buying Team to maximise profit opportunities. Achieve budgeted sales, profit targets, and stock turnover rates. Manage used car stock, ensuring optimal model mix and pricing. Maximise accessory and add-on sales. Monitor advertising spend and conversion rates. Set and review sales targets, coaching the team for success.Customer Satisfaction: Improve enquiry conversion rates across all channels. Ensure efficient complaint resolution and customer satisfaction. Oversee the sales process to create a seamless buying experience. Facilitate a smooth transition from sales to after-sales services.Cost & Stock Control: Approve internal and external orders within budget. Review financial performance and ensure cost control. Maintain stock flow and avoid conflicts in stock allocation. Manage outstanding debtors within agreed limits.Team Leadership & Development: Recruit, train, and support staff to achieve departmental goals. Conduct regular team reviews and performance evaluations. Ensure compliance with health and safety policies. Communicate dealership and group objectives to the team.Administration & Compliance: Ensure all administrative tasks, record-keeping, and reporting are up to date. Oversee health and safety compliance and inspections. Maintain showroom and forecourt presentation standards. Ensure FCA compliance, overseeing training and assessments.Marketing & PR: Develop and implement marketing plans for new and used car sales. Manage promotional activities and dealership events. Monitor local market trends and competitor activity.Qualifications & Experience: Proven experience in automotive sales management. Strong leadership, coaching, and team development skills. Excellent financial and stock management abilities. Strong understanding of FCA regulations and compliance. Exceptional customer service and communication skills