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Posted: 81 days ago   Expired

Retention Planning Manager

Salary: £45,000

Location: Basingstoke

Job type: Contract

Category: Management

Company description We are the AA. And we keep everyone’s show on the road. There for our customers wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organization, we offer a range of excellent products and services to millions of customers. Location: Basingstoke (flexibility to split time between office and home working) Salary: up to £45,000 6-12month FTC This is the job Manage the planning and commercial analysis of the renewal opt in & retention (agent) offers strategy across segments & journey points. What will I be doing? * Own and drive the strategy, planning & technical implementation to optimise the commercial performance of roadside renewal opt in & retention (agent) offers. Working alongside a Marketing team who will manage creative execution, and 2x Retention Planning Managers who will manage journeys & contact centre toolkits * Drive a data and insight driven approach to plan & optimise offer activity across customer segments & journey points. Actively propose changes and introduce new activity through which to maximise commercial results and help develop future strategy * Brief and oversee IT colleagues to ensure offer initiatives are built, tested & successfully implemented across different systems * Work with 1) Pricing Managers to align ‘offer’ strategy with pricing approach 2) co-ordinate with other areas of the Retention Team to ensure the customer journeys are consistent and joined up and 3) consult where needed with the group marketing & acquisition teams to understand the in-life & acquisition strategy impact on retention, and influence the plan to optimise overall value for the AA * Own the reporting and understanding of commercial performance of renewal opt in & retention (agent) offers. This means working closely with the Retention Analyst, Insight & MI teams to determine actionable insight and MI on performance, and building a forecast to underpin performance optimisation What do I need? Capability, Knowledge and Experience: * Excel advanced user -able to build forecasts and models to explain complex campaign results * CRM Planning experience & expertise; including control group and A/B testing analysis within complex customer journeys * Commercial acumen – focus on revenue and profit creation Nice to haves * Exposure to offer optimisation * Understanding of predictive model application in CRM planning * Some SAS skills would be an advantage Education and Qualifications: * Graduate with relevant qualifications * Proven relevant business experience, ideally within Consumer services, Telco or insurance industry Personal Characteristics: * Strong communicator, able to explain complex analysis & campaigns simply * Ability to work as part of a team and use own initiative * High levels of attention to detail Additional Information As a valued member of our team, you’ll have access to a range of fully supported development programmes, designed to help you progress in your career with us. Whether you’re looking to grow in your current role, or learn new skills and take on greater responsibilities, we can help you build the career you’re looking for here. We’re always looking to recognise and reward our employees for the work they do. Here are just a few of the benefits you’ll have access to, as part of our team: * Discounted home and motor insurance * ​Half price AA breakdown membership in your first year and free after 12 months, along with a 50% introductory discount off breakdown cover for 12 months for up to 5 friends/family members. Plus, so much more! Good conduct matters to us. Our teams are motivated by doing the right thing for both customers and colleagues, and in line with our values, we ask all our employees to act with honesty & integrity and respect for others at all times. We’re an equal opportunities employer and welcome applications from anyone regardless of race, sex, disability, religion/belief, sexual orientation or age. We hope to hear from you soon. #HeadOffice


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