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Posted: 101 days ago   Expired

Licencing & Merchandising Manager

Salary: £0

Location: Hethel

Job type: Permanent

Category: Management

Lotus Cars builds world class, high performance and lightweight sports cars that are sold all around the world. The current range - which is 100% 'For The Drivers' - includes the Evora coupe, the critically acclaimed Exige and the iconic Elise. The latest new Lotus is the Evija, our all-electric hypercar that is the world's most powerful series production model. All Lotus cars are rightly regarded as being the benchmark for exceptional ride and handling, lightweight engineering, exceptional steering, efficient aerodynamics and driver-focused interiors. Our founder Colin Chapman always believed that a driver wants feedback and control, instant response, precision and agility, the power to accelerate and the ability to stop almost instantly. Over the last seven decades, Lotus has remained true to this ethos. Our core values, our pioneering approach to automotive engineering and our rich heritage - both in road and race cars - are guiding our future. The ongoing transformation of Lotus is laid out in the company's Vision80 strategy, which states what Lotus will be in 2028 when we celebrate our 80th anniversary. We welcome talented, creative and motivated people to join us on our journey. Licencing & Merchandising Manager, Hethel, Norfolk  The purpose of this role is to lead the strategic development and operational implementation of a program that balances brand development and awareness, trademark protection and revenue generation through partnerships and extension programmes. The role encompasses the design, production and retailing of branded merchandise for brand support and consumer sale as well as the development of strategic and revenue generating licensing relationships. Job description  * Agree and deliver the volume and revenue targets for all areas of the licensing and merchandise business * Manage all aspects of the Licensing and Merchandise programme, delivery team and cross-functional support functions * Manage the alignment of branded merchandise and licensed products to the core brand direction and an appropriate balance between brand fit and commerciality * Responsibility and accountability for the overall financial performance of the area setting business targets and reporting KPIs. * Oversee production of business case proposals and manage internal sign-off * Ensure all dealer and internal merchandise requirements are appropriately managed through the licensing and merchandise area * Manage overall approach to our trademarks * Ensure that PR activities and marketing communications opportunities support the delivery of the merchandise revenue plans and that the merchandise and licensing area provides appropriate support for Lotus experiential activities. Knowledge * Management of a brand extension or merchandise programme with multiple internal and external customers and suppliers is essential. * Experience of balancing strategic direction, brand development while delivering sales and revenue targets is also the cornerstone of success within this role. * Great communications and interpersonal skills will be needed to manage internal and external relationships from individual retailer staff to Senior Execs. Key behaviours This role would suit a highly experienced candidate who has the Ambition to inspire everyone to support the vision for the Lotus brand and its properties Benefits * Private Healthcare * 25 days holiday + bank holiday * Half day Friday * Pension scheme


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