Posted: 69 days ago

Digital Marketing DATA Analyst

Salary: £0

Location: Leicester

Job type: Permanent

Category: Marketing


11441 DD Digital Marketing Data Analyst Salary: Excellent Salary and Benefits This iconic British heritage brand with an extensive global reach and a passion for innovation is currently looking for a driven Data Analyst with a commercial edge! The Role: * Act as the expert user of the web analytics platform partnering with the global marketing team. * Provide timely and accurate information on user experience (UX) feeding into the relevant digital channels. * Optimise the Customer journey to the website. * Monitor conversion rates closely and work to improve channel and campaign performance. * Track all Paid Social to assess effectiveness. * Devise innovative solutions for gathering, manipulating and reporting data, including visualisations that contribute to the interpretation of the outputs. * Work with multiple stakeholders across all levels of business. Candidate Requirements: * Must have proven and confident experience of Excel, R Python and MY SQL as well as working knowledge of DOMO or similar product like Tableau. * Excellent analytics skills, able to interpret complex data sets and make recommendations for improvement. * Extensive Google Analytics with a highly commercial approach. * Excellent time, project and organisational skills with the ability to prioritise for optimum results. * Knowledge of website and social media monitoring is desirable. This is an exciting and expansive role with excellent scope for growth and a real opportunity to improve and guide the digital and social media strategy for this legendary British Brand